Market Drivers

Growing Focus on Aesthetic Enhancement and Personalization in Building and Construction

As people work to make their home or business unique and attractive, good decorative lighting is now a key element for building up ambiance and setting the right mood. Many younger homeowners say personal style expression is a major reason for choosing to renovate or buy a home, as shown in a 2023 Houzz survey. Based on the 2024 Home Design Trends Survey by the American Institute of Architects (AIA), over 60% of respondents noticed that many clients were interested in different exterior treatments, personalized lighting designs and eco-friendly aesthetics. In homes, hotels, stores and public areas, people are now using lights more for how they look than for how much they light up the area. For example, high-quality restaurants and small hotels are investing in LED chandeliers and highlight lighting to make the visits of their guests more unforgettable. An increase in local reno work is triggered by better finances and improved lifestyles which helps grow the market. New developments in lighting technology such as smart and energy-saving innovations, are making it easier for people to use decorative lighting. As consumers switch to customized, sustainable and experience-focused homes, commercial and corporate settings, demand for decor lighting should increase gradually

Market Restraints

High Initial Costs and Installation Challenges

A major reason why the decorative lighting market is not growing as fast as expected is that advanced lighting options, especially LEDs and intelligent lighting systems, tend to be very expensive for many buyers. Even if these technologies help save over time, they can be too expensive for consumers and businesses at the start, and this is a big problem in some industries. Because elaborate lighting systems require trained people to install, the process takes longer and costs more than simple lighting. Smaller organisations and households may be put off by these solutions because they don’t have the resources or know-how to make the most of them. Because people want unique and custom lighting, merely designing and installing such systems can be problematic in some areas due to a lack of professionals offering such services. All of these aspects working together may hinder the decorative lighting market from expanding quickly.

By Type

In 2024, LED Lighting type captured 33.29% of market sales as it is more efficient, has a longer life, and is more design-friendly.

LED lighting grabbed 33.29% of the market in 2024 mainly due to it being energy saving, lasting longer and being easy to design with. You save money and help the environment because LEDs use only a fraction of the electricity of older incandescent and fluorescent lights. They last longer which helps save money on replacement and attracts interest from homeowners and businesses. In addition, using LED technology, lights can take any form, offer a wide variety of hues and be as bright as needed to match any artistic or personalized style. Because more people in the global community care about sustainability and new lighting solutions, the use of LEDs has gone up. Many smart home products and infrastructural projects are using LED lighting, so it is mostly used today for decorative purposes inside and outside. So, it always remains a step ahead of the market and determines the future trends of decorative lighting.

By Application

In 2024, Commercial 29.70% of market sales with a market value of USD 11,929.67 Million.

The commercial sector has become the driving force in the decorative lighting industry. Expansion is, to a significant extent, driven by the booming hospitality industry, hotels, restaurants, and resorts, which are developing settings that are hospitable and appealing to tourists. Consumer stores and business centres are also focusing increasingly on aesthetics to enhance customer interaction and worker satisfaction. The emerging urbanisation of smart cities and mega-size infrastructural developments also remains a major driving force behind the surge in demand for efficient and innovative lighting solutions. Ultimate energy efficiency and sustainability are also major priorities, further driving the adoption of premium lighting technologies into commercial uses. As companies continue to prioritise ambience and environmentally friendly operations, commercial uses remain a major driving force behind the growth of the decorative lighting market.

By Geography

North America dominates the decorative lighting market with estimated market value of USD 14,989.99 Million in 2024, and is expected to reach USD 21,537.76 Million in 2032.

North America is at the forefront of decorative lighting in regard to the increasing use of smart home technologies and aggressive emphasis on energy efficiency. The growth in the region is facilitated by the presence of top technology firms and innovative start-ups with improved light solutions. Moreover, sustainable ways of life and increased sensitivity towards beauty in homes are generating rising demand for decorative lighting. High disposable incomes and high propensity to home improvement and personalization also contribute to growing the market. Individuals today are willing to develop personalized and customized environments, and decorative lighting is the perfect way of doing that. Whether one has to establish a warm, ambient environment in a living room or employ bright, funky lighting for parties, decorative lighting is versatile enough to be fitted into any space or ambiance. In 2024, the city of Windsor supported adding ornamental lighting on Ouellette Avenue as one of the features of the Downtown Windsor Revitalization Project, with the Downtown Windsor Business Improvement Association (DWBIA), again solidifying the region's increasing investment in urban amenity beautification. These factors boost the market growth in North America

List of Top Players

• Acuity Brands Lighting, Inc.
• Generation Lighting
• Maxim Lighting
• General Electric Company
• Juno Lighting, LLC
• Philips (Signify)
• Home Depot
• Hubbell
• Lowe’s
• Osram
• Others

Key Industry Developments

• In October 2024, Surya Roshni unveiled its new range of decorative lighting solutions, just in time to illuminate the festive season. The collection features products such as the Jagmag String Light, Rope Light, and Profile Strip Light, all crafted for versatility, easy installation, and energy efficiency.

• In December 2024, Crompton Greaves Consumer Electricals Limited has launched its latest Wallsmile Wall Light Series, tailored to complement both minimalist and upscale interiors. Blending style with practicality, the series addresses the rising consumer preference for elegant and adaptable lighting solutions.

• In September 2024, Kingswood Capital Management, a private equity firm based in Los Angeles, announced its acquisition of Kichler Lighting from Masco Corp. in a deal valued at approximately USD 125 million

Table of Contents

1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
   1. MARKET INTRODUCTION
   2. MARKET DRIVERS
   3. MARKET RESTRAINTS
   4. FUTURE OPPORTUNITIES
   5. MARKET TRENDS
   6. PORTER’S FIVE FORCES ANALYSIS
      1. Threat of New Entrants
      2. Threat of Substitutes
      3. Bargaining Power of Suppliers
      4. Bargaining Power of Buyers
      5. Intensity of Competitive Rivalry
   7. VALUE CHAIN & PROFIT MARGIN ANALYSIS
   8. PRICING ANALYSIS
   9. REGULATORY FRAMEWORK
   10. COVID-19 IMPACT ANALYSIS
   11. PRODUCT LIFE CYCLE ANALYSIS
   12. PESTLE ANALYSIS
   13. MICRO ECONOMIC ANALYSIS
   14. Market Premium Insights (Enterprise license)
       • Consumer Analysis (List of Potential Consumers)
       • Top 10 Country-Wise Import & Export Data (If Applicable)
       • Regulatory Bodies & Authorization Across the Globe
       • Key Conferences & Events: Next Two Years
       • Top Patents for The Market
5. GLOBAL DECORATIVE LIGHTING MARKET REVENUE & SHARE ANALYSIS (2023-2032)
   1. By Type
      1. Indoor Lighting
      2. Outdoor Lighting
      3. LED Lighting 
      4. Incandescent Lighting
      5. Fluorescent Lighting
   2. By Distribution Channel 
      1. Online Retail
      2. Offline Retail
   3. By Application 
      1. Residential
      2. Commercial
      3. Industrial 
      4. Public  Spaces
6. GLOBAL DECORATIVE LIGHTING MARKET REVENUE & SHARE ANALYSIS (2023-2032), BY REGION
   1. NORTH AMERICA 
      1. U.S.
      2. Canada
      3. Mexico
   2. EUROPE
      1. Germany
      2. UK
      3. France
      4. Italy
      5. Spain
      6. Rest of Europe
   3. ASIA PACIFIC 
      1. China
      2. Japan
      3. India
      4. South Korea
      5. Rest of APAC
   4. MIDDLE EAST & AFRICA
      1. GCC
      2. South Africa
      3. Rest of MEA
   5. LATIN AMERICA
      1. Brazil
      2. Argentina
      3. Rest of LATAM

For all the segments and sub-segments, Qualitative as well as Quantitative data will be provided. In Quantitative we provide the historic (2023), base (2024), estimated (2025) and forecasted (2025-2032) market value in USD Million, Share in % with a CAGR (2025-2032). This data would be provided on a regional as well as country level.

1. COMPETITIVE LANDSCAPE
   1. OVERVIEW
   2. KEY PLAYERS MARKET SHARE ANALYSIS
   3. LIST OF KEY STRATEGIC DEVELOPMENTS 
2. COMPANY PROFILES
   1. ACUITY BRANDS LIGHTING, INC.
      1. Company Overview
      2. Company Financial Insights (Total Revenue, Revenue By Business Segments, and By Region)
      3. Product Benchmarking
      4. Key Strategic Developments (Merges & Acquisitions, Partnership /Agreements/Joint Venture, Expansion, New Product Launches, and other developments)
      5. Business Strategic Overview
      6. SWOT Analysis
   2. GENERATION LIGHTING
   3. MAXIM LIGHTING
   4. General Electric Company
   5. JUNO LIGHTING, LLC
   6. PHILIPS (SIGNIFY)
   7. HOME DEPOT
   8. HUBBELL
   9. LOWE’S
   10. OSRAM
3. LIST OF SOURCES
4. DISCLAIMER